4 Steps To An Effective Mortgage Marketing Plan

Everyone knows they need a marketing plan, but many don’t know where to start.  How many loans do you need to plan on closing, how many are purchase loans, refi’s, lines of credit, etc.  However, all of this will be directly affected by what your marketing plan and budget will be.  Sitting down and staring at blank piece of paper wondering where to begin is usually a daunting task. Here is 4 simple steps to get into mortgage marketing industry.

Define your message and goal –

Are you planning on closing more refi’s or purchase transactions?  Whatever it might be, you need to have a formal written business plan for your production. Each marketing piece should be clean, concise and directly to the point.

Identify your target market –

Was your area subject to fast home sales at low interest rates?  If so, think about specializing in refinancing people.

Set a goal for each marketing campaign –

Different marketing pieces should have different goals.  Some of the ads you create don’t even need to talk about loans or rate options.  Try new and innovative marketing ideas. Create a unique “brand” identity that separates you from others in your market.

Never forget to practice good Customer Service –

Make a proactive follow-up calls to borrowers to inform them of there loan status. The most important step to getting a plan together is to critically ask yourself what it is you're really trying to do. You can also take advice from your loan officer marketing expert for further details.