Although most Loan Officers work for the lending association, it is also allowable for representatives of the Mortgage Broker to refer to themselves as “Loan Officers”. The further “independent” Mortgage Broker is approved and individually liable for inappropriate activities.
Mortgage broker marketing and loan officer marketing are two different things but the term marketing is almost same. Marketing means advertising, publishing, endorsing or making his or her companies brand image in the market. Marketing could be done by anyone so as loan officers or by mortgage brokers.
Probably the easiest way to deliver an efficient, cost effective marketing is with the use of a simple post card.
Most of the mortgage brokers have used postcard marketing at several point, but their message is often weak because they convey the simply rate sheets. The postcard doesn't detain the interest of the reader, and as an outcome, doesn't give way much return for the mortgage broker.
Postcards are useful for the following reasons - they are easy to distribute in the masses and are affordable to print, postcard need time, attention and it can be read in few minutes, it can send through internet also. It is a cost affective method of marketing.
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